Top 5 Consumer Finance Apps on Android in Madagascar Q4 2021

During the fourth quarter of 2021, the top 5 consumer finance applications on the Android platform in Madagascar demonstrated varied performance in terms of weekly downloads and active users. Here's a closer look at each app's metrics:

Nubank: conta, cartão e mais showed fluctuations in weekly downloads, starting with 2.4K in late September and ending the quarter with approximately 1.3K in the last week of December. Weekly active users for the app increased from 16.8K to 24.4K over the same period, indicating a growing user base.

neobank dari BNC Digital experienced a significant decline in weekly downloads from 3.1K at the beginning of the quarter to just over 500 by the end of December. Despite this drop, the app maintained a relatively stable number of weekly active users, starting at 6.9K and ending the quarter with around 7.1K.

iti: banco digital, cartão e + saw a notable increase in weekly downloads, especially towards the end of November, peaking at 2K. The app's weekly active users mirrored this trend, rising from just over 1K at the start of Q4 to approximately 4.1K by the end of December.

PicPay: Conta, Cartão e Pix had a steady rate of weekly downloads, starting at 887 and ending with 321 in the last week of December. The app's weekly active users showed a consistent increase throughout the quarter, starting at 1K and reaching 3.2K by the end of the year.

CAIXA had relatively stable weekly downloads, ranging from 589 at the beginning of the quarter to 395 by the end. The app's weekly active users increased from 5K to 6.7K over the same period, showing a steady growth in user engagement.

These metrics illustrate the varying levels of user engagement and growth for each app. Detailed insights and further data can be found on Sensor Tower.